Since the start of the Covid-19 pandemic, remote and digital learning solutions have experienced some exponential growth. The market is projected to reach 336.98 billion dollars by 2026, which is spectacular growth in comparison to just 107 billion dollars in 2015.
The niche has already established itself as quite lucrative and the number of players is growing. If you’re struggling to maintain your market positions due to the emergence of new solutions, you should probably consider some changes in your eLearning marketing efforts.
A good eLearning marketing plan that relies on modern and tailored approaches is a must-have. Even if you offer the most distinctive service out there, your business will achieve mediocre results in the absence of acknowledgment. You have to generate some buzz and build a brand that will resonate with the right group of prospects.
Luckily, you can count on a vast array of eLearning marketing ideas that will help you ensure engagement and a good return on investment. Here are some of the best approaches to test out and incorporate into your overall outreach plan.
eLearning Marketing Strategies
SEO and Content-Based eLearning Marketing Ideas
There’s a reason why content is the king of digital promotion today.
People are no longer satisfied by traditional promotional messages. Potential clients want to get something beneficial out of their interaction with a brand. High quality content provides such an opportunity. Not only that, it’s an excellent tool for establishing your reputation and know-how within the respective eLearning area.
Content marketing can be especially prolific within the eLearning industry. And when speaking of content, we don’t just mean text and blog posts. Today, you can make use of so many formats to get the message across.
Videos, images and even audio podcasts can provide prospects with easy access to relevant, properly tailored information. These formats are much easier to grasp than written text and often, their emotional impact is higher.
Start by filling your website with beneficial, unique content that reveals your brand’s voice. Once you have these essential building blocks in place, you can move on to diversifying the content plan through the addition of images, diagrams, slideshows and videos.
Content, just like website establishment, goes hand in hand with other digital promotional tools. It is one of the most important factors for the success of an SEO campaign. And when carried out correctly, content-based and SEO campaigns can become the most effective sources of traffic and even new client inquiries.
Multi Channel Online Marketing
Digital promotion needs to be strategic, intentional and delivered via numerous channels to reach prospects and engage them with the message.
Omni-channel digital promotion is the future of inbound campaigns. In fact, It’s not a new concept, though. The importance of different digital tools and campaigns has been discussed as far back as 2015. Since then, marketers have been emphasizing the importance of tailored content creation that makes the most of individual channel strengths.
A good digital eLearning marketing strategy today can incorporate so many channels – content creation and blogging, social media marketing, guest publications on high authority websites, pay per click (PPC) campaigns, outreach campaigns and even landing page creation for individual products, promotions and campaigns.
How do you choose the right channel and the right message to reach your audience, however? To accomplish the goal, you have to use the right tools, analytics platforms and data generation possibilities. Digital marketing provides incredible opportunities to track performance in real time and learn more about your audience. By doing ongoing campaign analysis, you can tweak elements on the go and achieve much better results.
Putting together a multi-channel digital marketing strategy involves a couple of important steps. Start by analyzing your website’s performance. You’ll get valuable information about your audience this way. Analytics can also help you select additional channels for the promotion of your content, as well as ideas on digital campaigns to test out.
Another very important thing to keep in mind when doing multi channel promotion is to tailor your campaign to the specific medium being utilized. In other words, Facebook marketing and a partnership program with a reputable website in the field of eLearning cannot rely on the same content. Each channel has its strengths. Utilize those to deliver very specific, niche messages that will resonate well with the target audience.
The Power of Word of Mouth Promotion
We live in a digital world but some traditional eLearning marketing strategies are still highly effective. Word of mouth promotion is one such approach you should never underestimate.
Traditional and digital word of mouth build credibility by sharing the experience of people who have actually interacted with your brand.
Traditional word of mouth refers to people recommending your solution to others who may need a product/service like that. Digital word of mouth is more or less the same but the term encompasses online reviews and testimonials clients write after getting to test out your solution.
Generating word of mouth buzz is all about the tailoring and quality of your service. Happy clients will be willing to recommend you. Unhappy clients will have something to say about the negative aspects of their experience. Even these clients, however, can be turned into brand ambassadors when you follow up and offer some kind of compensation.
Building and maintaining sturdy relationships with your clients can really enhance your promotional efforts. If you’re still not confident, check out the following stat – 91 percent of younger consumers trust online reviews as much as they do personal recommendations. Also, people tend to believe that businesses who have a bigger number of reviews are more credible. So, keep on making clients happy. Exceptional customer service will pay off in the long run in more than one way.
Always Build Hybrid Strategies for Promoting eLearning!
eLearning marketing should never be about excessive reliance on one tool or channel.
Today, people use multiple sources of information to review products and brands. They complete Google searches, comb through social media, ask colleagues for a recommendation and even engage in thorough competition research before making up their mind.
Being strategic about marketing involves utilizing all channels at your disposal.
To do so, you should recognize and harness the strengths of each tool. You cannot repurpose a Facebook campaign and make the most of it via email marketing or a partnership with a digital platform that offers pay per click (PPC) advertising.
Successful eLearning marketing is all about knowing who you are and finding your voice. Some audience insight will also be beneficial. Having this kind of data will allow you to pinpoint the best communication channels and the types of campaigns that can yield optimal results via each of these. The good news is that digital marketing campaigns can be tweaked on the go, once you start getting preliminary results. Don’t be afraid of making changes to harness the biggest strengths of each channel at your disposal.