Every business needs a meticulous business plan, and an e-learning business is no exception. With the corporate eLearning market on a jet propelled growth rate of 13.14% over 2021-2025, it is expected to grow by $37.8 Billion. Competition in this [...]
Learning Experience Platforms or LXPs are in their prime in the newly overhauled corporate world we live in. Market statistics show that the LXP market is set to grow at a whopping 25.3% CAGR globally, from USD $508.5 Million [...]
An integral aspect of improving the sellability and value proposition of your LMS is by ensuring that it incorporates learning analytics. The collection of this data will not only allow organizations to gain insight into the behavior of their learners, [...]
eLearning is evolving rapidly. New technologies and social realities predetermine the ways in which the sector is going to change. Developments over the course of 2020 and 2021 have fueled growth and led to few transformative LMS trends. The eLearning [...]
Converting prospects into purchasers of your eLearning platform services involves a well-defined buyer journey guided by you. Buyer journeys are very specific by industry and service provider. It’s essential to understand the steps that your prospects undertake to eventually convert. Powered [...]
Storytelling is an intrinsic part of what makes us human, and in this digital age, it’s more imperative than ever before. Businesses cannot afford to be faceless, and brand storytelling allows them to connect and engage with their audiences on [...]
How do you know if your marketing campaign is giving you optimal results? Are you tracking performance and if so, what data are you looking at? Statistics show that 74% of B2B marketers set goals for their campaigns but only [...]
Did you know that a well-crafted online content marketing strategy will generate three times more leads than traditional advertising at a 62% reduced cost? If you haven’t been harnessing the power of content yet, 2021 is the perfect year for [...]
The term omnichannel marketing has become very popular in the realm of advertising, but what exactly does it mean? Omnichannel marketing isn’t just another buzzword that’s thrown around. Rather, it refers to a strategic approach bound to deliver an array [...]
An integrated approach to marketing has been crucial for businesses ever since the approach was conceptualized in the 1980s. The term Integrated Marketing Communication came into being in 1989, when the American Association of Advertising Agencies (AAAA) (Kliatchko, 2005) formally [...]
