Importance of Integrated Digital Marketing Strategy in the Learning Industry

2020-12-05T03:41:10+00:00

An integrated approach to marketing has been crucial for businesses ever since the approach was conceptualized in the 1980s. The term Integrated Marketing Communication came into being in 1989, when the American Association of Advertising Agencies (AAAA) (Kliatchko, 2005) formally [...]

Importance of Integrated Digital Marketing Strategy in the Learning Industry2020-12-05T03:41:10+00:00

5 Tips for eLearning Promotion in the Age of COVID-19

2020-09-09T08:25:21+00:00

The educational imperative is continually changing with time, and the recent surge of eLearning solutions has opened minds to the adoption of learning technology. The edtech market is expected to reach $375 billion by 2026, underscoring the potential market volume [...]

5 Tips for eLearning Promotion in the Age of COVID-192020-09-09T08:25:21+00:00

How to Boost Your Landing Page Conversion Rate

2020-09-10T20:48:05+00:00

Landing pages are vital to your marketing strategy. All your efforts – and investments – to drive traffic to your website are like tossing your branding dollars out the window if your website visitors don’t convert. In marketing parlance, [...]

How to Boost Your Landing Page Conversion Rate2020-09-10T20:48:05+00:00
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