Repurposing content is one of the easiest ways for you to recycle your content, especially when you’ve got minimal resources or want a simple refresh. When executed with a proper content repurposing strategy, your repurposed content could also lead to more traffic.
Here, we’ll delve into greater detail on the benefits of repurposing content, as well as provide some useful tips on how to repurpose content and maximise its value.
Benefits of Repurposing Content
There are several benefits of repurposing content. They include:
- Save time – One of the major benefits of repurposing content is being able to save you time – especially during the content creation process, as you won’t have to create content from scratch.
- Broadening your audience – In many cases, your original content may have just resonated with a certain group of customers. By repurposing marketing content and utilising digital marketing channels, you will be able to broaden your reach.
- Reinforce your message – Repetition helps with creating a sense of familiarity with your target audience that in the long run can turn into credibility and brand loyalty.
Something important to remember, however, is that if you choose to repurpose your content, you should do so in a way that will add value to your audience.
Ways To Repurpose Content For Digital Marketing
Here are some content repurposing examples to get you started:
1. Repurpose your blog posts into a newsletter –
A great way to reuse the blog posts that you’ve written is to turn it into a newsletter. Blog posts can be repurposed for email campaigns with the objective of nurturing prospects and pushing them down from top of the funnel to the bottom of the funnel.
One way to repurpose your blog post is to do so in a weekly tips newsletter. You could showcase your best blog posts in this newsletter to engage existing subscribers.
Otherwise, you can also break up your blog post into bite-sized chunks and have it as a daily email series. All you’ve got to do is spruce up the content with a couple of photos, examples and additional tips. You can offer this series to your subscribers, or on your website as a way to collect new leads.
2. Repurpose your content into an infographic
While you can repurpose your content into an informative presentation that is an easy-to-read version of your original content, why not go one step further and create an infographic instead?
Infographics are especially effective if you have a lot of data in your original content, or if you simply want to break your content up into more digestible pieces. You can share these infographics on social media, or send them in a newsletter.
3. Repurpose your content into a podcast or video series
Nowadays, plenty of individuals prefer to either watch content or listen to it while they’re on the go. Repurposing your content into podcasts and videos could be a great way to connect with your target audience.
You could add additional animation into your videos to make it more engaging, and incorporate industry leaders into your podcasts for a more comprehensive discussion on a certain topic.
4. Repost your content on social media
Just because you have older content doesn’t mean that it can’t be evergreen. There is plenty of content that can be reshared with the same value as when it was first published. Once you’ve identified your evergreen content, there’s nothing wrong with reposting it at a later date.
While it might seem counterintuitive, you could be reaching new followers, and hitting a different timezone. If you’d like, you could also tweak the headline or make slight variations to your content before reposting it.
5. Repurpose your content into a guide
One of the best ways to repurpose your content for digital marketing is to repackage it into a guide. For example, if you have written multiple blog posts on how an LMS can increase employee engagement, you could consider turning it into a guide on how an LMS can improve a business. This guide can then be used in both your email marketing and lead generation efforts.
Do more with less
Repurposing content is not just a great way to save time, but it can also help broaden your reach and reinforce your message. Depending on how old your content is, there’s also no harm in doing a bit of a refresh to ensure that it not only performs, but also remains evergreen.