Have you ever given serious consideration to competitor analysis in digital marketing? In the pre-digital period, companies mostly utilized traditional media channels such as print, radio, and television advertising. Nowadays, however, digital marketing has taken over in terms of both [...]
The term omnichannel marketing has become very popular in the realm of advertising, but what exactly does it mean? Omnichannel marketing isn’t just another buzzword that’s thrown around. Rather, it refers to a strategic approach bound to deliver an array [...]
An integrated approach to marketing has been crucial for businesses ever since the approach was conceptualized in the 1980s. The term Integrated Marketing Communication came into being in 1989, when the American Association of Advertising Agencies (AAAA) (Kliatchko, 2005) formally [...]
Content puts such a powerful marketing tool in your hands – it tells stories, provokes emotional responses, and helps prospects connect to your brand. To leverage the full potential of this tool, however, you have to pinpoint the right strategy [...]
Are you planning to step up your marketing efforts in 2021? If so, you’ll have to account for a rapidly changing world. The challenges that 2020 brought to the table have also created some new opportunities to reach potential clients [...]
Lead generation techniques in digital marketing provide opportunities that remain unavailable through the utilization of standard offline promo techniques. There’s a simple reason why. Online lead generation enables extensive targeting, drawing the right audience to the message. Members of this [...]
If you’re making your first steps into the realm of growing your website, search engine optimization (SEO) may seem like a mythical creature. Google uses numerous criteria to rank websites and targeting the correct ones depends on various considerations. How [...]
Living in an evolving world can be challenging. Changes within the marketing world, owing to COVID-19, no longer offer room for experimentation or error. That’s why it’s critical for businesses across verticals to make every move count -- marketing without [...]
The educational imperative is continually changing with time, and the recent surge of eLearning solutions has opened minds to the adoption of learning technology. The edtech market is expected to reach $375 billion by 2026, underscoring the potential market volume [...]
Landing pages are vital to your marketing strategy. All your efforts – and investments – to drive traffic to your website are like tossing your branding dollars out the window if your website visitors don’t convert. In marketing parlance, [...]
