In the pre-digital period, companies mainly used traditional media channels such as radio, print advertising, television, and billboards. While companies still [...]
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So far Mridula Velagapudi has created 24 blog entries.
By 2022, video will represent 82 percent of all internet traffic. Are you making good use of a video marketing strategy yet? Video has amazing power and can del [...]
Have you ever given serious consideration to competitor analysis in digital marketing? In the pre-digital period, companies mostly utilized traditional media ch [...]
Did you know that a well-crafted online content marketing strategy will generate three times more leads than traditional advertising at a 62% reduced cost? If y [...]
The term omnichannel marketing has become very popular in the realm of advertising, but what exactly does it mean? Omnichannel marketing isn’t just another buzz [...]
An integrated approach to marketing has been crucial for businesses ever since the approach was conceptualized in the 1980s. The term Integrated Marketing Commu [...]
Content puts such a powerful marketing tool in your hands – it tells stories, provokes emotional responses, and helps prospects connect to your brand. To levera [...]
Are you planning to step up your marketing efforts in 2021? If so, you’ll have to account for a rapidly changing world. The challenges that 2020 brought to the [...]
Lead generation techniques in digital marketing provide opportunities that remain unavailable through the utilization of standard offline promo techniques. Ther [...]
If you’re making your first steps into the realm of growing your website, search engine optimization (SEO) may seem like a mythical creature. Google uses numero [...]