Specializing in Marketing Services for the Learning and HR Solutions industries
925-344-6459

Digital Marketing (SEM/SEO) Consultant

Part-time contract position

We are looking for an SEO/SEM expert with good customer skills. This is a part-time contract position, that could evolve into full-time. As a contractor, you will work out of your home-office and be responsible for your own equipment.  Hours are normal U.S. business hours.

Summary of Responsibilities

  • Be a regular member of the COX consulting staff, though focused in digital marketing, will also assist and advise in other areas of marketing.
  • Work directly with clients in ascertaining their needs, advising them and ensuring customer satisfaction.
  • Strategically advise and assist COX to expand its digital marketing business services.

Duties Include

  • Collect and analyze Web metrics.
  • Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.
  • Conduct online marketing initiatives.
  • Optimize digital assets.
  • Conduct market research analysis.
  • Develop and implement link building strategy.
  • Execute tests, collect and analyze data, identify trends and insights.
  • Set up and manage PPC/CPC, remarketing, and social media advertising campaigns.
  • Focus on improving SERPs for brand Websites.
  • Manage, maintain, and update content and functionality using site CMS.
  • Conduct keyword research, advise on ad spend and ad placement, test ad copy, and optimize campaigns for lean performance.
  • Develop actionable insights and implications that demonstrate a thorough understanding of the client’s goals.

Skills and Qualifications

  • 5+ years of work experience managing SEM, Social, or other PPC marketing accounts.
  • Bachelor’s degree in marketing, economics, statistics or equivalent field.
  • Proven SEM experience managing PPC campaigns.
  • In-depth experience with website analytics tools (e.g., Google Analytics, WebTrends).
  • Solid understanding of performance marketing, conversion, and customer acquisition.
  • Knowledge of ranking factors and search engine algorithms.
  • Up to date with the latest trends and best practices in SEO and SEM.
  • Ability to work independently as well as with a team.
  • Windows 10 PC or new version with lots of cpu and memory to handle large files.
  • Proficiency in MS Office Suite, particularly MS Word, MS Excel, and Outlook.

International

Candidates outside the USA are welcome to apply, if you meet the following criteria:

  • Fluent – oral and written – in American English.
  • Must work regular USA business hours M-F, 8-5.

Compensation

Variable based on experience and skills.

To Apply

Please send (a) your resume, (b) your cover letter where you describe why you are fit for this job and your compensation requirements to jobs@coxec.com with ‘Digital Marketing Consultant’ in the Subject Line.

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