Specializing in Marketing Services for the Learning and HR Solutions industries

Archive for November 2014

Lead Generation as a Great Investment

A lead generation company such as Cox eLearning Consultants can offer multiple methods to find sale opportunities for your business – including email marketing and telemarketing– and can mix and match methods to suit your needs. These companies have the capacity to do many things to make contact with a lead so you have a choice of what works best for your business.  They specialize in finding the right leads for their clients to ensure client satisfaction.

Wikipedia defines lead generation as follows:

In marketing, lead generation is the generation of consumer interest or inquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads.

You can always do your own lead generation, but is that the best use of your sales team?  Your sales teams are experts on your product and that expertise is best used toward closing sales for your organization. Lead generation companies are experts in finding the right leads to pursue for your sales team. That means you can have your sales team focus only on prospects that are genuinely interested in your product.  Shouldn’t your sales team be focused on the close?

By Stacey Scheuring

Design a winning customer survey

Want to learn more about your customers? Use a survey. Having more insight into your customers can improve your service, your products, and the targeting of your marketing emails. Surveys can identify prospects for sales and help measure customer satisfaction.

A solid customer survey starts with a great invitation. Here are ways you can improve the success rates of your customer survey invitations.

If you’re utilizing a survey tool or a third-party research company to send your survey, make sure to use the correct ‘From’ name and ‘Send’ domain. The sender should be immediately recognizable. The survey tool should allow you to send the survey invitation emails through your own Email Service Provider.

Set a deadline since the greatest number of ‘opens’ are in the first hour after sending your message. You want the recipient to act immediately, so insert a bit of urgency by setting a deadline which the survey should be completed.

Let recipients know how long it will take to complete. People are hesitant about wasting their time. Indicate the time to complete the survey to decrease people that start the survey, but don’t complete it. The indication should be a precise number such as “5 minutes” if that is the estimate.

Disclose from the start what the survey is about and what you will be using the results for, such as to improve customer service. Informing your recipients about the benefits for them is even better.

Persuade subscribers to respond to the survey with incentives. There are different kinds of incentives like a giveaway, discount on a next purchase, or a draw for a prize. The incentive should be valuable, but also not too big, so it will still seem easily attainable.

Send reminders to boost responses. Keep in mind that your email will be opened while recipients are in all kinds of situations, especially when they are opened on mobile devices. They might not be in a position to respond immediately so a reminder will bring it to their attention once again.

Try a survey today. Contact the marketing professionals at Cox eLearning Consultants to assist you in creating a winning survey.

The benefits of social elearning

Learning is more social than ever before. Thanks to cloud computing, online networking, and a variety of real time communication channels, businesses are able to reap the many benefits of social elearning.

Even though this new learning style strays from traditional classroom training models, social eLearning is proving to be effective in business settings. It enables trainers to distribute educational material and document individual learning paths so that users can learn independently and in groups.

A learning management system is the optimal way to host elearning initiatives. Such a system allows for documents to be uploaded and distributed to large amounts of people. It also offers certification programs and makes it possible to easily track user progress. More so, new LMSs often come equipped with mobile learning options, making it easy to access training.

Beyond training benefits, social elearning equips users to communicate with one another for business purposes. In fact, many businesses find LMSs useful in conducting business, in addition to hosting online training.

Social elearning is changing the way businesses train their employees. Leveraging social networking features makes it possible for trainers to distribute material effectively. It also encourages users to learn at their own pace. In communicating with colleagues and sharing information informally, training initiatives are enhancing business and accelerating employee success.

Contact Cox eLearning Consultants for assistance in getting the most from your marketing efforts which can help your business grow and prosper.