Specializing in Marketing Services for the Learning and HR Solutions industries

Archive for October 2014

LinkedIn as an Important Brand Building Tool

So what exactly is LinkedIn and what are its capabilities? It has been creating hype not just in a social media circle, but its use has not been yet capitalized by many businesses.

What is LinkedIn? It is an online professional network of influential people all over the world. It brings business people together. If utilized properly, this tool can even allow the humble office junior to engage in discussion and build connections with company CEOs.

How do you promote/showcase your company through LinkedIn:

  • Create a company page – to raise brand awareness, promote career opportunities , and educate the customer about your products and services.
  • Attract Followers – through word of mouth, recommendations, and referrals, you will have community followers and the higher the number of followers, the easier to reach out to your audience.
  • Build Relationships – through LinkedIn, connecting to your audience has never been easier by strengthening the relationship of the audience and company through updates and rich information about the company.

Overall, this entire tool will make a big difference in promoting and growing your business like other social networking sites. It will help create traffic to your own business websites and will be found by others to increase clients.

What COX eLearning Solutions can do for you and your company

What exactly is eLearning, and how does one benefit from it?

As defined in Wikipedia: “eLearning (or E-learning, which is short for electronic learning) is the use of electronic media, educational technology and information and communication technologies (ICT) in training and education.  eLearning includes numerous types of media that deliver text, audio, images, animation, and streaming video, and includes technology applications and processes such as audio or video tape, satellite TV, CD-ROM, DVD-ROM and computer-based learning, as well as local intranet/extranet and web-based learning.  Information and communication systems, whether free-standing or based on either local networks or the Internet in networked learning, underlie many e-learning processes.”

Simply put, this means using a computer or electronic device to deliver part, or all of a course whether it’s in a school, part of mandatory business training, or a full-distance learning course.

eLearning is an alternative (and fast becoming the preferred) form of learning that is most convenient for any individual or corporation in today’s fast-paced world, since it is easy to access, very portable, discreet, easier to track in terms of progress, and a lot cheaper than formal learning, especially when used in a corporate setting.  And these are the main reasons why more and more people are adapting and embracing eLearning for their own self-development, or to enhance and supplement their company’s existing in-house training.

At COX eLearning Consultants, we specialize in web-based and video-based eLearning solutions specifically designed and customizable for large corporations and even small companies, so that specialized training and development becomes cost-effective, accessible, and easier to handle.

The solutions we have developed are creative, advanced, and completely customized and tailored to suit our client’s needs, and we provide employees and students with a better platform to learn, share knowledge, and interact online.  Our methodology is based on effective, and tried and tested processes.

Also, we at COX understand how eLearning can support green business, compliance and corporate social responsibility, as well as commercial agendas.

In short, COX brings learning to a whole new level.

For more information and assistance on how we can help find the best eLearning solution for you or your company, call COX eLearning Consultants.