Specializing in Marketing Services for the Learning and HR Solutions industries

Archive for May 2013

Navigating the Path to Government Funding for Corporate Training

By Kim Densberger

Current economic conditions are forcing companies to make budget cuts. Unfortunately, one of the first places cuts are made is employee training.

It may be news to some, but there is government funding available to:
• Train your existing workforce
• Train your organization on how to develop new skills to expand and compete in the marketplace
• Recruit and train new employees

There are hundreds of funding programs offered by Federal and State governments. The challenge lies in finding the right program for your company’s needs and navigating the complicated rules, regulations, and paperwork required to apply and successfully obtain funding.

Cox eLearning Consultants is uniquely positioned to advise your organization about government funding resources for corporate training. Visit our website. For more information click here.

Email marketing…..effective or not? That is the question!

By Kathleen Schrempp

An effective email campaign has several components: A subject line that grabs your attention, a compelling message, strategically placed calls to action, and sometimes even an offer. The other important component is the integrity of the list that is being mailed to.
• You could have a very integral database, but if your message is poor or too long and doesn’t grab the attention of your audience you run the risk of the email not getting read.

• You could also have a really compelling message with a subject line that grabs the attention of the viewer, however if you don’t have an integral database to mail to your results could fall short.

• You could also have all the right tools: a compelling message, an intriguing offer and an integral contact list, but if you aren’t sending out regularly scheduled campaigns (at least once per month) your results won’t meet your expectations.

COX has been helping companies for over 10 years build/create successful email campaigns. We have the knowledge and experience to help your organization as well!

Yahoo to Buy Tumblr for $1.1 Billion

The board of Yahoo agreed on Sunday to buy the popular blogging service Tumblr for about $1.1 billion in cash, the companies announced Monday, a signal of how the company plans to reposition itself as the technology industry makes a headlong rush into social media.

Value of Trade Shows

I’d like to share a few things that I’ve learned about trade shows over the years. I have a number of clients who regularly attend these shows and provide me with feedback. Cox eLearning believes there is value in attending trade shows; however, calculating ROI is not always easy. The reality is, companies do a poor job of tracking leads they get from a traditional show and moving them into their sales funnel.

The issue is not a lack of attendees or leads obtained. People are supposedly going to trade shows to get the latest education on the latest resources. The reality, however, is that when they come to your booth, interest seems to shift more to what is being given away than what you have to offer.

To a trade shows’ credit, they do serve a purpose. You can mingle with other companies that could potentially partner with you. As such, you maintain your footprint in the industry. And, you may walk away with a couple hundred folks to follow up with. But how many of them will be qualified opportunities?

What Cox eLearning Consultants has recommended to clients is a varied approach to marketing. In other words, do not put all your eggs into one basket. We suggest attending 1 – 2 trade shows each year and then also do some email marketing to generate leads. With email marketing you can:

• Build your brand over 12 months – For nearly the same cost as a 2 – 3 day trade show, you can market to 50,000 decision makers and/or influencers up to 2 times or more a month for an ENTIRE year.
• Choose your target audience – You never know who will be attending a trade show. You can select your audience by industry, title, geography and company size.

Once you’ve got a good number of steady leads being pumped into your sales funnel, consider hosting a webinar or offering a white paper as a way to further brand your company and provide something of value to prospective clients.

Lead Generation Challenges

By Diana Monier

If we were to send a survey to our clients and asked them about their toughest sales challenge based on our industry knowledge and experience we know it would deal with finding qualified leads. Sales representatives today are extremely busy with their day to day tasks, meetings and reports. Prospecting for new leads seems to fall short on the priority list with their daily items and motivation to do the work. We have also learned that lead lists and databases are inaccurate and again this poses a problem with researching further to obtain the correct name and information.
One of Cox eLearning Consultants’ core competencies is lead generation. We leverage a portion of our database, creating email content, sending out emails and then follow up with a phone call to further qualify the opportunity. Phone based lead development is a unique skill and our sales consultants are highly trained experts in the field of cultivating new prospects that will ultimately lead to the sale.