Specializing in Marketing Services for the Learning and HR Solutions industries

Archive for March 2013

Finding the “Just Right” LMS

There are so many LMS companies out there. So how will you know which one is “just right” for your training solutions needs? You could begin to sift through the hundreds of LMS companies out there and spend countless hours researching these solutions. Or, you could select a few of the “top dogs” in the industry and only research them and make your selection. But are either of these the best way?

Researching the 100s of options out there is time consuming. Most HR and Training professionals do not have the time to do this. But if you only limit yourself to the top LMS companies, then you run the risk of not finding a solution that 1. best fits your needs and 2. is the best solution for the price.

You could consider hiring a company who could assist you with this. There are several out there. OR, you might consider talking with Cox eLearning Consultants. We are the preferred marketing company in the industry. Through our years of working with many LMS companies, we’ve come to know most all of them. Thus, we provide needs assessment for many HR and Training people. The best part is that we do this at no cost. How do we do this you might ask? We benefit in several ways from learning more about our industry and “keeping in the know”, to writing industry reports we then put up for sale on our website. And, since we work with and for so many LMS companies, they are happy that we can bring them people they know they will be able to help. So it’s a win/win for everyone involved. Whatever direction you choose, we wish you the best in your search.

Email Marketing: Getting Started

Email marketing is the most cost efficient and fastest way to reach a large, targeted audience in a short period of time. Three crucial components of successful email marketing campaigns is effective message writing, a good contact list, and proper email distribution. But if you’ve never done any email marketing, you may not know where to begin.

First, if you don’t already have a good contact list to market to you’ll need to acquire or build a targeted list of prospects. Next, you’ll need to sign up for an email marketing system to create, design and launch your email campaign. Finally, you’ll need to write the content of the promotional emails. Writing effective email messages is where many people could use some assistance.

Writing Tips

• Keep your message focused and simple – you only have a few seconds to grab your prospects’ attention so do it with a simple, powerful message that clearly states what you’re selling and how it will benefit the reader.
• Include a clear call to action – tell the reader exactly what you want them to do. Do you want them to schedule a meeting, call you, visit your website, or respond to the email? Whatever you choose, make the action clear and easy to follow.
• Motivate them with a clear and compelling offer – an offer can be found in many things such as a discount, free trial, educational information relevant to the reader – you name it! Entice your reader to respond to you and your offer
• Repetition is critical – you must consistently and frequently broadcast your message to build name recognition and stay in front of your prospects so they don’t forget about you.
• Give your email a strong subject line – The content of your subject line will drive prospects to open your email, delete it, ignore it, file it, report it, or filter it as spam. Also, a poorly written subject line may not even reach your contact’s inbox

Need More Help?

Whether you choose to do it yourself or enlist the services of a marketing specialist for your email marketing, you should take into consideration your resources, budget and time you have available to spend on email marketing. Much of your email marketing can be outsourced very cost effectively. Consider Cox eLearning Consultants (COX), for example. COX can:

• Provide Contact Lists – COX has an established history of trust with our email vendors for contact lists that we load into our accounts. As a result, these vendors also trust that future contact lists we use will be high quality. By partnering with COX, that trust umbrella would cover you as well.

• Provide an Email Marketing System – Due to the high volume use by COX, we get very attractive pricing from our email vendors and pass the savings on to you.

• Help with your Campaigns and Message Writing – COX offers you assistance with any portion of your email marketing – from design to distribution to analysis. Because we already know the system, our assistance will be efficient and economical.

• Fit within Your Budget – With many payment plan options such as month-to-month, six month and 12 month plans, COX can fit into any budget.

Infor to Acquire Certpoint

Infor, a leading provider of business application software serving more than 70,000 customers, today announced that it has reached an agreement to acquire CERTPOINT Systems Inc. (CERTPOINT). Based in Roslyn Heights, New York, CERTPOINT is widely regarded as an innovative provider of SaaS-based learning management software (LMS) and learning content management software (LCMS).

NetDimensions Acquires eHealthCareIT, Launches Healthcare Division

Hong Kong
NetDimensions has acquired eHealthcareIT in line with its strategy to become a premier global provider for talent management solutions for highly-regulated industries

Saba Software Announces Leadership Transition

Bracknell, U.K
Bobby Yazdani Steps Down and Chief Operating Officer Shawn Farshchi Named Interim CEO; Bill Russell Named Non-Executive Chairman of the Board