Specializing in Marketing Services for the Learning and HR Solutions industries

Archive for June 2012

Social Media…Explained

by Barbara Sanner, Brand Development, Cox eLearning

June 27, 2012

Social media is a hot topic these days. But for me – whose first computer had an orange screen – it can be somewhat complicated. I recently read a long and complex explanation of social media, but instead of
reprinting that here, I wanted to boil it down for all you readers of the Cox eLearning Consultants blog. Now you can say you understand it, too.

Twitter                 I’m now eating potato chips.

FaceBook            I like potato chips.

FourSquare        This is where I like to eat potato chips.

Instagram            Here’s a classic picture of my potato chip; it kinda looks like Lincoln!

YouTube              Here I am, eating potato chips. Watch me chew!

LinkedIn               My skills include potato chip-eating and photographing potato chips.

Pinterest             This is a great recipe for making great potato chips.

Last FM                                I’m now listening to “Potato Chip Boogie.”

G+       I don’t know you, but I’m adding you to my circle because you like potato chips.

e-Learning: Here today NOT gone tomorrow

The cost of e-learning is declining. As such, the demand for e-learning continues to rise. More and more educational institutes and companies are integrating e-learning into their infrastructure.

What exactly IS e-learning?

E-learning has been defined a few different ways. It is sometimes referred to as distance learning. But it can be so much more than that. Any form of learning that is supported any way electronically can be considered e-learning. However, today it is most commonly thought of in terms of distance learning through the use of the internet and involving tools like social media. But even instructor led learning can incorporate some form of e-learning. Thus, learning does not have to occur from a distance or behind a computer to be officially considered e-learning.
There are a few acronyms that have been uses synonymously with e-learning. These include, and are not limited to, WBT (web-based training) and CBT (computer-based training).

E-learning is not limited to a K-12 or college setting. Many corporations have adopted it as a way to keep their employees informed and also to educate them as well as their customers. It is also a way for companies to provide ongoing training to employees who are spread out regionally, nationally, and/or globally.

It looks like e-learning is here to stay for a while. To learn more about how Cox eLearning Consultants has been helping corporations in the e-learning industry, please browse our website or give us a call!


Promote Your Business Using YouTube

When asked to name the most popular search engines used today, Google, Yahoo, or Bing immediately come to mind. But YouTube, created in 2005, is a site that attracts countless viewers everyday and is considered to be the largest video based website on the internet.

Creating and promoting videos is a great way to generate traffic and promote your products, services, and special promotions. To be successful, your videos should be ranked high on YouTube and also appear in organic search results.

An even more compelling reason to have videos on YouTube is that they appear at the top in normal Google results. This results a massive leap up in the search rankings! Just ensure that you put a URL at the top of your video description so that when people view your video they can click-through to your website.

Following a few basic optimization techniques will help you to quickly and easily optimize your videos for YouTube.

In order to enhance where your video will appear in specific search queries, there are some basic techniques which can be employed.

Your video should be 1.5 to 8 minutes long. Dialog in the first and last 10 seconds of the video should contain keywords since it appears that some search engines such as Google actually index the audio portion of videos.

The title of your video can boost your click-through rate so make sure your title contains important keywords but also keep it brief. Ideally, the title should be fewer than 66 characters, since longer titles will be truncated in a Google search. A good click-through rate can boost your video’s rankings.

Keywords are also essential in your video’s description. Unlike the title, you don’t need to be brief and can include more information here about your products and services. Also include a URL link in the beginning since the first few lines of the description are visible without clicking through. This can drive traffic back to your website.

Tags are another important area where keywords and phrases play an important role. Some simple research will reveal what tags are being used by the top ranking videos in the YouTube channel that your video will likely be included. Using some of the same tags that these videos have will improve your ranking among similar videos. This can help your video to generate additional views from people who were first watching these similar videos.

These are just some of the ways in which to maximize your return on investment with YouTube videos which can help to increase your online visibility.